US retailer Williams-Sonoma passed a tipping point in the final quarter of 2016 – over half of its sales now come from e-commerce activities, not in-store purchases.

E-commerce sales climbed 2.2% year over year, to $809 million – 51.1% of total revenue – while at the same time retail revenue declined 2.7% to $773 million.

It’s a natural progression for the retailer according to CEO Laura Alber

Source: Williams-Sonoma passes e-commerce retail tipping point