What does a manufacturer gets with Brand Registry?

• Increased control over product detail pages, such as titles, details and images
• The ability to list products with different product identifications outside of UPC and EAN codes

Who can apply for enrollment in Brand Registry?

• Manufacturers or brand owners
• Distributors, resellers and people with written permission from a brand owner or manufacturer to manage a product’s detail page on Amazon

Source: Understanding Amazon Brand Registry and Its Limitations – Seller Labs