What does a manufacturer gets with Brand Registry?
- Increased control over product detail pages, such as titles, details and images
- The ability to list products with different product identifications outside of UPC and EAN codes
Who can apply for enrollment in Brand Registry?
- Manufacturers or brand owners
- Distributors, resellers and people with written permission from a brand owner or manufacturer to manage a product’s detail page on Amazon
Source: Understanding Amazon Brand Registry and Its Limitations – Seller Labs