MIPDoc and MIPTV made a big impression this year because my panels and conversations revealed how quickly our video ecosystem is accelerating into the online era.
Here are my Takeaways:
Amazon Prime: The Big Disrupter. A very welcome contributor to my ‘MIPDoc Coproduction Summit’ panel was Conrad Riggs, the head of Amazon’s Unscripted Originals unit.Mr Riggs is an industry heavyweight.An ex-Disney exec, his credits include serving as co-EP of “Survivor.”
His effort builds off Amazon’s big statement in 2015 when it signed up “Top Gear’s” Jeremy Clarkson to host “The Grand Tour,” with its rumored (and denied) budget of $250 Mn.Scale and a New Model
Amazon Prime is a radical disrupter for the entire video industry of producers, TV networks, public broadcasters, pay-TV operators, sports leagues, advertisers, agencies, and more.
Its financial resources dwarf its competition in the video business.
It operates with a unique and highly confidential business model: Amazon’s Prime Video customers buy significantly more products and services than non-Prime online shoppers…