Infographic: Over Half of Consumers Start Their Online Shopping on Amazon | Adweek

Amazon is a major force in online shopping, and while some brands may feel averse, advertising on Amazon is an increasingly solid investment for retail brands, according to new research from Toluna. Approximately 51% of consumers start their online shopping by searching Amazon, followed by Google (21.8%) and brands’ websites (17.2%).

Source: Infographic: Over Half of Consumers Start Their Online Shopping on Amazon – Adweek