The Amazon Of Japan Looks For U.S. Growth

It’s a giant in Japan. Rakuten dwarfs its ecommerce competition and is considered Japan’s counterpart to Amazon.

In the U.S., Rakuten’s footprint is considerably smaller. For a look at the firm’s U.S. marketing strategy, I recently asked Trever Gregory, VP marketing at Rakuten Rewards to fill us in.

Source: The Amazon Of Japan Looks For U.S. Growth