Amazon Retools With Unusual Goal: Get Shoppers to Buy Less Amid Coronavirus Pandemic | WSJ

Amazon.com Inc. is retooling its website to do the opposite of what made it one of the world’s most powerful and dominant companies: Sell fewer items.Amazon is struggling to meet an immense surge in order volumes and contend with worker absences during the coronavirus pandemic. In response, the Seattle-based company is taking steps to persuade shoppers to put fewer items in their carts, according to people familiar with the matter….

Source: Amazon Retools With Unusual Goal: Get Shoppers to Buy Less Amid Coronavirus Pandemic – WSJ