How can Walmart help Shopify?
Shopify has helped more than a million merchants quickly establish an online presence with e-commerce websites, payment services, marketing tools, and other services.Its growing base of merchants made it the second-largest e-commerce platform in the U.S. last year, according to eMarketer. It accounted for 5.9% of all U.S. retail e-commerce sales, compared to Amazon’s 37.3% share.
Shopify mainly operates from behind the scenes, but it recently launched Shop, a consumer-facing app that lets shoppers search a unified feed of products from its merchants. Shop is integrated with the package-tracking features of its Arrive app for merchants, as well as its Shop Pay checkout service — which makes it a potential challenger to Amazon’s main app.
Tethering its ecosystem to Walmart, which alone accounted for 4.7% of U.S. e-commerce sales last year, complements that long-term strategy and gives Shopify’s merchants a significant boost to their visibility.