Amazon’s global ecommerce sales will reach $416.48 billion in 2020, according to our latest estimates, as consumers rely more heavily on ecommerce due to COVID-19. The new figure is about $12 billion more than our pre-pandemic estimates.
Most of Amazon’s sales come from the US, but the pandemic has also fueled growth in Germany, the UK and Japan. Amazon’s US business — which represents about 65% of its sales worldwide — will be up nearly $9 billion compared with our pre-pandemic figure, reaching $269.41 billion in 2020.
The pandemic has also bolstered sales growth in Amazon’s largest international markets. Germany sales this year will rise 9.8%, totaling $34.88 billion (€31.15 billion); the UK will see 15.2% growth, totaling $29.05 billion (£22.76 billion); and Japan’s growth is estimated at 12.3%, totaling $26.47 billion (JPY2.885 trillion).