Amazon’s popular. Extremely popular. It’s even replaced Google when it comes to being consumers’ #1 search engine of choice when they’re looking to buy a new product. In fact, in Jungle Scout’s 2020 Consumer Trends Report, only 10% of respondents* said they do not shop on Amazon. But, the majority of those shoppers are still buying online. They’re just buying from Amazon’s competitors.
So, while it’s clearly still a good idea to build a business on Amazon, here’s what Amazon sellers can learn from Amazon’s NON-customers. Why don’t some consumers shop on Amazon?
For non-Amazon shoppers, the main reason they choose not to frequent the store is their lack of a Prime account. In other words, 28% are stuck in a cycle of “they aren’t shopping on Amazon because they don’t have a Prime account, yet they’re not getting a Prime account because they don’t shop on Amazon.”
But these consumers also prefer to shop in-store. A quarter of them said they don’t buy from Amazon simply because they would rather shop in a physical store. Finally, a significant portion (23%) said they just don’t order from the site.