With the effects of coronavirus on retail across the globe, more ecommerce brands are looking to make up lost revenue by expanding into new channels. And while many are flocking to giant marketplaces like Amazon or eBay, another often-overlooked channel is just as lucrative with a fraction of the competition: Walmart Marketplace (or simply Walmart.com).
By the numbers, Walmart is the largest retailer in the world, with $517 billion in global revenue, twice as much as Amazon. But speaking strictly of online retail, they’re much more of a contender than reigning champion. However, over the last few years, they’ve been investing more time and resources in their ecommerce presence, hoping to unseat Amazon as leader, or at least close the gap.
Their efforts have been bearing fruit, judging by their performance in Q4 2019: Walmart saw a 51% jump in growth of online sales, compared to Amazon’s 31%. And while they still have a long way to go before Bezos starts losing sleep, those figures are optimistic enough for online retailers to consider it as a viable, if not opportune, option for expansion.