In an attempt to compete with Amazon in the eCommerce industry, Google has finally decided to eliminate the commission fees for retailers who want to list and sell products through the search engine’s shopping platform.
Prior to this constructive move, Google used to charge merchants with a certain portion of commission on sales if any of the retailers wanted to take advantage of Buy with Google program in order to make customers buy their product’s through Google’s website instead of going to any other digital store for the purchase. Approximately the fees stood at 10% to 15% of the sales when compared with Amazon’s rates.
But that fees will now be gone with the testing phase already starting in the US.
Google’s main goal with this change is to lure sellers to list their items on the platform instead of skipping the option due to extra fees. Furthermore, according to Bill Ready, President of Google’s Commerce Division, the removal of the commission barrier now will make it even more easy for sellers to grab the attention of potential buyers for a product as soon as they will begin with the Google search.