Google recently launched a shopping ads feature to compete with Amazon Prime’s ecommerce product delivery method.
COVID-19 has slowed most retailers and brands, as well as the shipping of products. A new feature from Google guarantees better performance when consumers make a purchase, according to Adam Jones, director of business development at digital marketing agency Logical Position. It also answers two questions before the consumer gets through the purchase process. “It answers the questions whether or not the items ship for free and how long it takes to arrive,” Jones said. “Both have become more of an expectation, rather than a luxury.”
Retailers participating in the program place an annotation or indicator on their product listing ads, so consumers going through the checkout process know in advance when to expect their purchase.