Amazon is now offering Prime members one-hour grocery pickup at all Whole Foods Market locations across the U.S., the company announced this morning. Prime members can use the Amazon app or website to place orders from the Whole Foods Market tab to shop, then select their one-hour pickup window at checkout on orders of $35 or more.
Before heading to the Whole Foods location, customers can use the Amazon app to let staff know they’re on their way. Upon arrival, Amazon says the majority of customers will only have to wait one minute to receive their orders — a daunting commitment that other online retailers can struggle to meet.
The expansion is meant to help Amazon better compete with online grocery rivals, particularly Walmart, Target and Instacart. Walmart, for example, saw its e-commerce operations, partially driven by online grocery, grow 97% in Q2 compared with the industry’s 27% growth. It also attributed the jump to COVID-19 impacts, including the release of government stimulus checks.