With Amazon’s Selz acquisition, seller services may be the next e-commerce gold rush | Modern Retail

Last month, Amazon quietly bought an Australia company called Selz — one of the few direct competitors to Shopify. The news was not widely reported until this week — and it hints at the next e-commerce platform battlefield.

Selz — which provides software to help businesses sell products from their own websites — is a relatively small company, with fewer than 50 employees, but the deal has already sparked speculation about its larger meaning for Amazon’s ambitions.

Depending on who is speaking, the acquisition is either the clearest signal yet that Amazon is going to compete directly with Shopify, or it’s a small, local purchase aimed to expand Amazon’s reach in a new market, Australia, and nothing more.

Read it all: With Amazon’s Selz acquisition, seller services may be the next e-commerce gold rush | Modern Retail