While prioritising its expansion to other, bigger markets, Amazon has given companies such as Allegro the time to lay deep roots and prepare for its arrival – something the Polish firm has done with loyalty programmes, free delivery and other perks.
“I don’t think we will switch … Allegro has set the bar very high,” said Modrakowska, whose weekly shop spans everything from organic food to batteries. She is one of Allegro’s 20 million monthly customers in Poland, a nation of 38 million.
“It has the parcel lockers option and I don’t know how Amazon will handle this. Waiting for a courier or going to the post office is not an option.”
Amazon launched its Polish website on Tuesday, entering a fast-growing e-commerce market with a proven playbook and global reach that have already secured success against entrenched local competitors in other markets, such as Argos in Britain.