Big-box retailers are starting to make buy now, pay later a bigger part of their holiday strategy.
As Black Friday inches closer, retailers like Target, Amazon and Walmart all have announced new buy now pay later partnerships in the coming weeks, highlighting how these products can be used to fund holiday purchases. Late last week Target announced that it was adding Affirm as a BNPL partner — in addition to an existing partnership with Sezzle — “right in time for the holiday season.” The news follows Walmart’s announcement last month that it would be ending its layaway service — instead expanding its BNPL partnership with Affirm — and Amazon’s announcement of a BNPL partnership with Affirm in August.
As retailers attempt to get consumers shopping early this season, analysts interviewed by Modern Retail think BNPL might help to speed up holiday purchases and draw in younger holiday shoppers — while BNPL providers on betting…
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