The move is part of Sephora’s Beauty on Demand omnichannel fulfillment portal. Orders are fulfilled by in-store associates and then given to a courier for direct delivery to customers, according to the report.
Same-day delivery by courier is for orders placed by 4 p.m., and anything received after that time will go out the next day and be delivered by 8 p.m., according to an announcement on the Sephora website.
The service is offered in select cities seven days a week.
“You will receive a confirmation email when we receive your order, and then an additional confirmation email once the order is en route to your location,” Sephora stated in the announcement.
Delivery status can be tracked in the Sephora app, which also offers near real-time notifications, according to the announcement. Sephora also offers buy-online-pickup-in-store (BOPIS) service at all stores and curbside pickup at most locations.