Amazon is introducing a tool that will let third-party sellers identify subcategories on Amazon in which they should launch new products.

Today, Amazon announced the Product Opportunity Explorer, a new feature that provides anonymized data on trends within product subcategories. In a press release shared with Modern Retail, Amazon said the new tool will track metrics like search term volume, sales history in a given category and pricing trends.

Amazon said it plans to roll out the Product Opportunity Explorer to all sellers in 2022, and it will live for free on Seller Central.

Source: Amazon is launching a new tool to boost sellers’ product assortments