The Big Box Giant drove 25.4% of all click-and-collect orders in 2021. This is the largest market share among US retailers, according to recent estimates by a market research firm formerly known as eMarketer. That’s an estimated $ 20.4 billion in sales.
Click-and-collect sales are expected to increase by nearly 20% to $ 120.15 billion in 2022, according to data trackers.
Suzy Davidkhanian, Principal Analyst of Retail and E-Commerce at Insider Intelligence, said: During the pandemic, people began to embrace behavioral changes, along with practices such as scanning QR codes and reading restaurant menus on mobile phones.
Click-and-collect (also known as online purchases or in-store receipts) is a major promotion for pandemic retailers to purchase products safely and quickly and to limit person-to-person interaction. It became a factor. Consumers order groceries, sweatpants, light bulbs, etc. online and receive their purchases at the parking lot or at designated store counters.
For retailers, this option has economic advantages. E-commerce sales are more profitable than traditional sales because they eliminate the cost of delivering packages to people’s front doors and allow store employees to double as order pickers.