Amazon, Walmart and the Epic Battle for Consumer Spending | Practical Ecommerce

Two behemoths are locked in a battle for consumer spending and loyalty. For over two decades Walmart dominated brick-and-mortar retail while Amazon ruled online. Now they are on a collision course as each makes inroads into the other’s turf.

What follows are comparisons of their operations and strategies.

Omnichannel Selling

Both companies have embraced omnichannel selling. Walmart shoppers can buy online and have the goods delivered, like Amazon. Walmart customers can also pick up an online order, including groceries, in a store or curbside. Despite coming late to ecommerce, Walmart has rapidly progressed, first through the acquisition of Jet.com and then by beefing up its internal operations.

Fast delivery is an essential part of ecommerce. Amazon’s speedy delivery has been a competitive advantage. However, Walmart has added new delivery options, including the store pickup if needed immediately.

Amazon’s first foray into brick-and-mortar started with bookstores and then small-format cashier-less grocery stores (Amazon Go). It then acquired Whole Foods Markets…

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