E-commerce has boomed over the past two years, supercharging businesses with the ability to take advantage. The latest report from Shopify has captured where the industry growth is. The Drum has pulled out the best bits for marketers.
Publishers such as Future saw huge boosts from the e-commerce capabilities of its magazine portfolio, while individual sellers across sites including Etsy and Depop reaped the benefits of new audiences. Older cohorts took to buying and selling digitally in a way that they might not have done unless spurred on by the pandemic.
Buying online led to further dominance of incumbents such as Amazon, which has access to consumer journey data smaller sellers and marketplaces cannot compete with. Worse, supply chain issues and increased competition mean that headwinds to e-commerce growth will start to emerge over the next few years
Here, then, are three key facts and figures to bear in mind around the e-commerce ecosystem over the next few years.
Read them all at the
Source: 3 things marketers can learn from Shopify’s 2022 e-commerce report | The Drum