When searching for products online, Amazon and Google are the leading places to start, according to a study released this week. Thirty-eight percent of shoppers polled reported starting their shopping search on Amazon, with 35 percent searching on Google first.

Males seeking a new pair of shoes online might therefore search on Amazon or Google in relatively similar numbers for “men’s dress shoes,” for example.An additional 21 percent of shoppers report starting at brand or retailer sites. These shoppers are more likely to start their search at a retailer such as Nordstrom or on a brand site like Allen Edmonds. The final six percent of shoppers start their shopping experience on other ecommerce marketplaces like eBay.

The “Mapping the Path to Purchase” study was conducted by PowerReviews, a leading provider of review, rating, and question-and-answer services.

Source: SEO: Most Online Shoppers Start at Amazon and Google, Study Says | Practical Ecommerce