Some Estée Lauder Companies brands will open dedicated storefronts in the U.S. on Amazon’s Premium Beauty destination over the coming months. This rollout will start with Clinique, which announced its debut on the store in a Wednesday (March 27) press release.

“We are delighted to introduce Clinique to new consumers in the U.S. and make it accessible for the beauty-savvy community in the Amazon Premium Beauty store,” Michelle Freyre, global brand president at Clinique, said in the release. “This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique Consultants in the stores of our long-term retail partners throughout the U.S.”

To complement the launch of the new online storefront, the brand has introduced the Clinique Skin Analysis tool, which is an interactive questionnaire that will suggest a skin care regime for the customer and recommend products that are available on Amazon’s Premium Beauty store, according to the release.

Customers will also be able to learn about formulations, clinical testing and product comparisons, the release said.

A wide selection of Clinique products will be available in the store, including skincare, makeup and fragrances, per the release.

Source: Clinique Joins Amazon Premium Beauty eCommerce Platform